The project is an annual award aimed at promoting environmental awareness, fostering respect for nature and the environment among citizens, encouraging participation in environmental education through online platforms, artistic, multimedia, online and technical tools, as well as improving participants' ecological knowledge, responsibility, awareness, and literacy. It also seeks to develop public engagement among children’s and youth environmental organizations (including volunteer groups) within both general and additional education systems, and to recognize individuals involved in environmental education for children and young people. The award was established by Rosprirodnadzor in 2021. Since 2023, the award team has signed agreements with leading Russian universities to grant additional points to applicants who are our participants. To date, more than 100 children have used these bonus points when applying to universities. The geographical reach and number of applications grow every year. The award is supported by many prominent politicians, artists, athletes, entrepreneurs, and other respected figures. Over the past four years, children, teenagers, and adults from 78 countries have participated in the award. Over 210,000 applications have been submitted, including nearly 5,000 from participants in orphanages, shelters, and special boarding schools for children with disabilities.